Kearney: Kua uru te ahumahi kai ki te wā o te “moetū whakahaere hou”.

Kupu Whakataki

Kei te kuhu te pūnaha kai o te ao ki tētahi wā e kīia ana e te kamupene tohutohu a Kearney ko te “āhuatanga whakahaere hou”. E ai ki te pūrongo tirohanga whakamua a taua kamupene, ko te panonitanga o ngā hiahia a ngā kaihoko, te hanganga anō o te taiao kaupapa here, te pāhekeheke o ngā hononga tōrangapū ā-ao, me te pēhanga utu e mau tonu ana, e huri anō ana i ngā ture takaro mai i te māra ki te tēpu.

Te Panonitanga o ngā Whakatipuranga Kaihoko me te Pānga o GLP-1

Kua noho te reanga Milenara me te reanga Z hei nuinga o ngā kaihoko. Ko tō rātou hihiko ki ngā kai hou, ki ngā kai iti noa te tukatuka, ki te pūmua hoki, me te hiahia ki te whakaiti i te inu waro me te waipiro, kei te whakatikatika i te kāhui hua. He mea nui kia mātua mōhio, ko ngā rongoā whakaheke taumaha o te momo GLP-1 tētahi tāupe nui e pā ana ki te hoko kai. Nā te hekenga o te utu o ngā rongoā, me te huri o te huarahi whakamahi ki te inu ā-waha, ka whānui noa atu te pānga. E ai ki ētahi rangahau, ka āta whakaiti ēnei kaihoko i te hoko paramanawa, i te hoko kai huka, me te katoa o ngā whakapaunga hoko kai, ā, ka tino piki te hiahia ki ngā kai pūmua nui. Kua puta ki te mākete ngā mahi auaha pērā i te kawhe pūmua, te aihikirimi e tohu ana i te 30 karamu pūmua, ā, kei te kitea anō hoki he āheinga tono hou mō te hangarau whakamira, e pā ana ki te utu me te pai o te mahi.

Te Pēhanga Utu me te Raruraru o te Wā o te Tau

Ko te pēhanga ki te taha whakarato kāore anō kia iti. E ai ki ngā tatauranga o te pūrongo a Kearney, mai i te tau 2020, kua piki 78 ōrau te utu o ngā tongatonga whakamātai e utua ana e ngā kaipāmu o Amerika, ā, kua piki 66 ōrau te utu o ngā rongoā patu kīrehe. I taua wā anō, kua heke ngā utu o ngā rawa hokohoko nui, kua piki te pēhanga o ngā kaupapa here kaweake me ngā herenga ā-ture, ā, kua kōmitimiti te wāhi moni o ngā mahi ahuwhenua. Ki te taha hokohoko, ko te tūmanako o ngā kaihoko kia whai wāhi ngā kai hou i ngā wā katoa o te tau, ka taupatupatu ki te āhua o te mahi kai ā-rohe, ā-wā-tau. E ai ki te kaiārahi o te pakihi kai-ahuwhenua ā-ao a Kearney, a Rob Dongoski, he tino nui ake te utu kaimahi ki California hei whakatipu i ngā blueberry i tērā o Peru, nō reira ko te kōwhiringa tūturu o te tuku mākete ka whakawhirinaki ake ki te ōhanga, ehara i te hiahia. I kī anō ia, ko te “reka me te āhei utu” kāore anō kia rerekē; ko ia tonu te pū o te kai a te tangata.

Te Huringa o ngā Kaupapa Here me te Hanganga Anō o te Ahumahi

Ko te putanga hou o te pukapuka “Ngā Aratohu Kai mō ngā Amerikana” kua whakatakoto i te “piramida kai kua hurihuri”, me te whakanoho i te pūmua, ngā hua miraka, me ngā ngako pai ki te wāhi tino kitea. E tohu ana tēnei i te huringa whai kiko o ngā kaupapa here mō te kai, ā, he tohu mārama anō ki ngā mahi whakangao i te taha whakarunga o te mekameka kai. I taua wā anō, kei te pā te ahumahi tukatuka kai ki te whakarerekētanga hōhonu. Kua whakapuaki a Keurig Dr Pepper i tana mahere ki te hoko i a JDE Peet's mō te 184 piriona tāra pea, ā, ka wehea i muri mai kia rua ngā kamupene whai pūtea. I kōwhiri anō a Kraft Heinz ki te wehe i a ia kia rua ngā kamupene motuhake, hei whakahaere i te kohinga matatini o ngā waitohu neke atu i te 200. E ai ki te pūrongo a Kearney, mō ngā kamupene, ko te huarahi anake kia anga tūturu ki ngā kaihoko o āpōpō, ko te wāwāhi i ngā ārai o roto me te tere hanga anō i te tauira whakahaere.

Te Pānga ki te Ahumahi: Ka Horapa i te Mekameka AhumahiE kore tēnei panonitanga e noho noa iho ki ngā tūtohu whata me ngā pānui a ngā kamupene; engari ka pā puta noa ki te katoa o te mekameka kai ahuwhenua. Ko te pēhanga tuatahi, ko te whaihua o te whakaputa – ki te tiketike ngā utu mō ngā rawa ahuwhenua, ko te whakaiti i ngā whakapaunga kore hua me te whakapiki i ngā taumata whakahaere tōtika hei kōwhiringa e tika ana, ā, ka tere ake te whakamahi i ngā tikanga ahuwhenua matihiko me ngā taputapu mōhio. Ko te tuarua, ko te tukunga whakarunga o ngā tohu hiahia – ko te manakotanga ki te pūmua nui me te wāhi ki te kai hou ka pā ki te hanganga o ngā māra, ki te pūnaha pūmua kararehe, ā, ki te whakamahinga o ngā hua tāpiri o te miraka, ā, ka whakatenatena i te whakamahi hōhonu o ngā hangarau tukatuka koiora me te whakapirau. Ko te tuatoru, ko te pātai mō te manawaroa o te mekameka tuku – nā te kore tūpono o te āhuarangi me te tōrangapū-ā-rohe, kei te piki tonu te utu o te “mekameka tuku i waho atu o te wā”, ā, ka whai whenua whakatupu mō te wā roa ko ngā mahi kawe mātao, ko te ahuwhenua whakahaere-taiao, me ngā pūmua whakakapi. Ko te whakamutunga, ko te whakaaro mō te moni whakangao me ngā hanumitanga – ko te whakatikatika rawa a ngā kamupene kai nui, ki te titiro mō te wā roa, ka ārahi i ngā moni hangarau ahuwhenua ki ngā kaupapa e āhei ana te whakaputa i te painga pono o te utu, me te uara pūmau.